Sasha Benson/ Owner
Sasha Benson is the CEO & Founder of Benson Esthetics/B.E.T.A—a master educator, skincare specialist, and med spa consultant who elevates both results and careers. A certified acne and nutrition expert, she’s an international Dermaplane Pro educator and Bermuda distributor, a Skin Classic educator/distributor, and a trusted mentor to estheticians worldwide. Sasha speaks and teaches at major industry stages, including IECSC, and her leadership has been recognized with multiple entrepreneurship honors.
How would you describe what you do?
I help real people get real results—then I teach other pros how to replicate them. In my studio, I design customized facials and body treatments (acne care, age management, teen facials, deep-pore cleansing, dermaplaning, chemical peels, diamond abrasion, microcurrent toning) and I safely treat benign skin irregularities like skin tags, sebaceous hyperplasia, DPN, cherry angiomas, keratoses, and facial telangiectasia. I’m the Dermaplane Pro Educator & Distributor for Bermuda, hosting monthly certification classes for estheticians, nurses, and serious skin enthusiasts. I also partner with global brands (Omnilux, Brighcha, Clean Skin Club), mentor estheticians worldwide, speak internationally, and lead a two-tier Foundation to Esthetics program with hands-on training throughout the year.
What does your work entail?
I’m equal parts Skincare Specialist and Spa CEO—think steamer in one hand, spreadsheet in the other. On the clinical side, I design customized treatments (from acne care to peels, dermaplaning, microcurrent and beyond) and coach clients on smart homecare so results actually stick. On the business side, I’m the Chief Everything Officer: I handle finances, marketing, scheduling, training new estheticians, and yes—making sure every room is spotless and welcoming.
Day to day, that looks like:
- Personalized care: undivided attention, thorough skin analysis, and a plan tailored to your goals each visit.
- Education-first: I explain the “why” behind every step so you leave glowing and informed.
- Operational polish: paying bills, planning promos, booking repairs—so your experience is seamless.
- Team leadership: mentoring and training staff to our standards of safety, results, and heart.
Most of my clients have been with me for years—so treatments often include a little laughter and girl chat. 😊 The industry may be saturated, but reliability, results, and real connection never go out of style. I’m grateful to stay busy doing what I love: helping you feel confident in your skin.
How did you get started?
Before launching a career in the industry, I spent 2 years studying accounting and business law. I worked in an executive position and quickly got bored with the pencil skirt, high heels & invites for drinks after work type of lifestyle. So I ditched my pumps for sneakers and a pair of scrubs and followed my heart into the skincare and wellness industry.
My first job after obtaining my GA State License, I was hired as a Med Spa Consultant to build a Medical Spa practice for a local dentist. Since then, I have managed 3 Med Spa’s and built 3 spas from the ground up with the third being my very own.
What do you like about what you do?
As an esthetician, I love educating and helping people to achieve and maintain beautiful, healthy skin. The results that I am able to give them, the smiles on their faces, witnessing the incredible before and after’s right before my eyes is like therapy for me.
As a spa owner I love the stability of knowing that I have a business of my own and full creative control of how I want run my spa and which services I want to offer. I also love the freedom it gives me to spend quality with my daughters and amazing husband. No amount of money equates to success for me. Success to me is freedom.